Marketing, BS
Basic Marketing MAR 3023
Students will be able to grasp the full measure of the marketing function in an organization. Particular focus is given to consumer markets and consumer buying behavior. Students will understand why companies position their products and services differently in the same markets. Particular brands are discussed emphasizing their successful marketing strategies and the various regulatory, social, ethical and economic factors that affect these brands.
Professional Sales MAR 3400
This course allows students to understand how to be persuasive in getting their ideas across and gives hands on experience doing so. If students are going to be successful in this economy they are going to have to be good at selling. This course will give them the skills to do so.
Marketing Research MAR 3613
Students will examine information and make decisions on that information constantly. This course will give students hands-on experience and the skills to not only find or create data but also to interpret it in light of its often ambiguous character. While we would like things to be clear and black and white, they rarely are, and while we would like to control the accuracy of the data given to us we rarely can. Student decision making is often successful when based not on their interpretation of data but on how that data is turned into information. Students will not only grasp this reality but also develop the tools to improve their ability to make better decisions.
Marketing Management MAR 3823
Picking up where Basic Marketing left off, this course focuses on the various strategies, tools and tactics used by marketing managers. Students will learn how marketing planning is used to implement a firm's strategic plan and how to use the marketing mix. This is an especially useful course for students who will one day need to know how to get the most value from their firm's marketing. This course also enhances students' professional writing and critical thinking.
International Marketing MAR 4156
Building on the ideas introduced in Basic Marketing and Marketing Management, this course takes a more global perspective. It is designed to help students understand how they fit into the new global economy. Students learn how global politics and history are entwined with global business. Student teams develop and present various marketing topics relevant to international business. Students use the most current business literature to frame and investigate the topics studied.
Sales Force Management MAR 4403
Interested in a career in sales? This course is designed to teach students how to manage and lead sales professionals for maximum effectiveness. In addition, this course looks at the responsibilities and required skills of sales managers. Because making presentations is so important in professional selling, students receive an opportunity to develop their presentation skills in this course. The big "takeaway" for students is the tools to use in professional selling and understanding what it takes to be a successful leader of a sales force.
Promotion Management MAR 4333
Students learn how organizations integrate their promotional vehicles for maximum impact to communicate to their various audiences. They will learn how to segment and target markets and to position a product or an organization, to gain awareness, pique interest and cultivate the relevant market in which they compete. Students gain advertising industry knowledge and learn what career opportunities are available. Students produce an entire promotional plan complete with an advertising campaign, including creative elements (scripts, storyboards) and media rationale.
Marketing Management Problems MAR 4824
This course presents key challenges for business organizations including how markets change, identifying opportunities for delivering discernibly superior value to customers, positioning the firm and its brands to obtain the best match between distinctive capabilities and value producing opportunities, and recognizing the potential benefits of partnering with customers, suppliers, and distribution channel members. Students prepare a marketing plan and attain conceptual, research, analytical, and communication skills.