Marketing, BS

120 total semester credit hours required

Program requirements prior to admission into USF Polytechnic
(approximately 60 semester credit hours)
Students should complete their associate's degree or 60 transferable credit hours at the local community college or another college or university prior to admission into USF Polytechnic. Limited access programs have additional prerequisite and GPA requirements for admission into the college or program of their choice. Some lower level prerequisite courses are now available at USF Polytechnic.

General Education Requirement
To earn a bachelor's degree from the University of South Florida, students must complete the state-required general education course work. These are lower level courses that are required for all undergraduate students. These general education courses are automatically satisfied with an Associate of Arts degree from a regionally accredited Florida public college or university.

English composition (6 credit hours)
Quantitative methods (6 credit hours)
Social sciences (6 credit hours)
Natural sciences (6 credit hours)
Historical perspectives (6 credit hours)
Fine arts (3 credit hours)
African, Latin American, Middle Eastern, or Asian perspectives (3 credit hours)

Prerequisite Courses Required
State-mandated common prerequisites (or equivalents) with a grade of C- or higher in each course.

ACG 2021 Principles of Financial Accounting (or ACG X001 & ACG X011)
ACG X071 Principles of Managerial Accounting
CGS 2100 Computers in Business (or acceptable substitute)
ECO 2013 Economic Principles of Macroeconomics
ECO X023 Economic Principles of Microeconomics
MAC X233 Elementary Calculus or MAC 2230
STA X023 Introductory Statistics or QMB 2100 Business and Economic Statistics I

Marketing Program Requirements at USF Polytechnic
(approximately 60 semester credit hours)

Foundation Courses (18 semester credit hours)
QMB 3200 Business and Economic Statistics II
BUL 3320 Law & Business
FIN 3403 Principles of Finance
ISM 3011 Information Systems in Organizations
MAR 3023 Basic Marketing
MAN 3025 Principles of Management
GEB 4890 Strategic Management/ Decision Making (Capstone)*

Marketing Major Courses (24 semester credit hours)
MAR 3823 Marketing Management**
MAR 3400 Professional Selling**
MAR 3613 Marketing Research**
MAR 4333 Promotion Management**
MAR 4824 Marketing Management Problems**

Marketing Electives (3 semester credit hours)
The following courses are suggested electives based on their regular availability at USF Polytechnic. However, additional upper level marketing courses may be used in this area. Please see academic advisor for additional clarification. Students are also encouraged to complete an internship whenever possible.

MAR 4156 International Marketing** (marketing elective that satisfies international requirement)
MAR 4403 Sales Force Management

International Topics (3 semester credit hours)
MAR 4156 International Marketing**

Speech & Writing (6 semester credit hours)
ENC 3310 Expository Writing OR
ENC 3250 Professional Writing
COM 3310 Communication for Business and the Professions OR
SPC 2600 Public Speaking

Foreign Language Requirement (8-10 credit hours)
All students must complete the institution's foreign language requirement. For students receiving a Bachelor of Science degree, this is satisfied with successful completion of either two years of the same foreign language in high school or two semesters of the same foreign language in college. Foreign language courses are not available at USF Polytechnic.

Exit Requirements (9 semester credit hours)
Literature & Writing (3 hours)
Majors Works/Issues (6 hours)

*Prerequisites: FIN 3403, MAN 3025, MAR 3023; This is a senior level course taken during the last semester prior to graduation. It also satisfies one Major Works/Issues requirement.